Hostilla.pl IT glossary
What is Facebook pixel?
Facebook pixel, currently Meta Pixel, is a code that tracks events on the website, e.g. visits, adding to cart or purchasing. It is implemented in the website code, via Google Tag Manager or a CMS plug-in. The hosting does not manage campaigns, but it must serve the website correctly and not block analytical scripts.
Definition
Facebook pixel, currently Meta Pixel, is a code that tracks events on the website, e.g. visits, adding to cart or purchasing. It is implemented in the website code, via Google Tag Manager or a CMS plug-in. The hosting does not manage campaigns, but it must serve the website correctly and not block analytical scripts.
What does it mean in practice?
In Hostilla.pl services this term is relevant when running websites, domains, DNS, e-mail, SSL and secure hosting operations.
A practical Hostilla.pl example
When maintaining a website, describe the expected result first and record the current configuration. Facebook pixel can then be checked against application requirements, hosting limits, logs and a rollback plan.
What should you check?
- the account, domain and expected result
- software versions and required dependencies
- a current backup or reversible change plan
- logs and a repeatable verification after the change